Man trolls festival-goers by selling hot dog water for £30 – and people actually bought it

When it comes to food and drink, it’s always nice to try new things.

But just because something says it’s packed with health benefits – does that mean we should buy it?

That’s the point an artist from Canada attempted to make this week at a street festival in Vancouver.

Hot Dog Water CEO Douglas Bevans set up a booth at the Car-Free Day Festival and started selling bottles of unfiltered hot dog water for $38 (just under £30).

Yep, you read that right, hot dog water – that’s water that has been used to cook hot dogs in.

The unusual beverage had a great selling point, as Douglas claimed it would help people to lose weight, make you look younger, increase brain function and improve vitality.

Sound too good to be true? That’s because it is.

The water was created as part of a stunt to highlight how easy it is to be lead astray by misleading health marketing.

Speaking to Global News, Douglas said: “The protein of the Hot Dog Water helps your body uptake the water content, and the sodium and all the things you’d need post-workout.

“We’ve created a recipe, having alot of people put a lot of effort into research and a lot of people with backgrounds in science creating the best version of Hot Dog Water that we could.”

People drank about 60 litres of the hot dog water

A flyer advertising the water contained testimonials from ‘professionals’ including one by a Dr Cynthia Dringus, a Nobel Prize-winning nutritionist, who said: “Hot Dog Water is the NEW coconut water!”

The fine print on the flyer debunked the stunt, saying: “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”

According to Douglas, there were some people who figured out that it was all fake, but others didn’t have a clue.

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“They’ve been drinking it for hours, we have gone through about 60 litres of real hot dog water,” he said.

The stall also sold hot dog lip balm, breath spray and body fragrance.

Around $1,200 (£904) was spent on the stunt, on items such as labels and bottles, with the hope that people will “go away and reconsider some of these other $80 bottles of water that will come out that are ‘raw’ or ‘smart waters’ or anything that doesn’t have any substantial scientific backing but a lot of pretty impressive marketing.”

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